Designer/developer for @protect-and-prevent.org
Designer/developer for @protect-and-prevent.org
Designer/developer for @protect-and-prevent.org
Designer/developer for @protect-and-prevent.org
Protect & Prevent: Drug Safety Educational Platform & Marketing Study
Client: Protect & Prevent
Location: Kwazulu-natal, South Africa
Location: Kwazulu-natal, South Africa
I designed and developed an informative website for Protect & Prevent using Oxygen Builder, creating both an educational platform for parents about child drug safety and a marketing feasibility study through poster-driven traffic analysis.
Technical Implementation:
- WordPress CMS
- Oxygen Builder for development
- Custom layouts
- Responsive design
- Performance optimization
- Clean code output
- Analytics integration for traffic study
Dual Project Goals:
- Educational Platform
- Provide parent resources
- Share drug safety information
- Offer preventive guidance
- Present child-raising strategies
- Marketing Feasibility Study
- Test poster marketing effectiveness
- Track visitor analytics
- Measure offline to online conversion
- Analyze community engagement
Design Strategy:
Visual Identity
- Color scheme: Blue and white
- Blue: Emphasizing trust and reliability
- White: Creating clarity and accessibility
- Professional yet approachable aesthetic
- Easy-to-navigate layout
- Focus on readability
Content Strategy
- Parent-focused information
- Clear, non-intimidating presentation
- Educational resources
- Prevention strategies
- Action steps for parents
- Color scheme: Blue and white
Marketing Implementation
Poster Campaign
- Strategic poster placement around town
- Clear call-to-action to visit website
- Tracking mechanisms for visitor source
- Community engagement measurement
Analytics Integration
- Visitor tracking
- Traffic source analysis
- Engagement metrics
- Conversion tracking
- Poster effectiveness measurement
Technical Achievements
- Clean, efficient code with Oxygen Builder
- Optimized page loading
- Mobile-first responsive design
- Analytics implementation
- Easy navigation structure
Project Impact
Educational Goals
- Increased parent awareness
- Resource accessibility
- Information distribution
- Community education
Marketing Study Results
- Poster campaign effectiveness data
- Community response metrics
- Marketing strategy insights
- Future campaign guidance
Key Learnings
- Offline to online conversion rates
- Community engagement patterns
- Information seeking behaviors
- Marketing effectiveness metrics
This project demonstrates my ability to create purposeful websites using Oxygen Builder that serve both as educational platforms and marketing research tools, while maintaining focus on sensitive community issues.