Fishing Shirt 

Fishing Shirt 

Fishing Shirt 

Fishing Shirt 

Fishing Shirt 

Design & Showcase for @autofitclothing.co.za

Design & Showcase for @autofitclothing.co.za

Design & Showcase for @autofitclothing.co.za

Design & Showcase for @autofitclothing.co.za

Design & Showcase for @autofitclothing.co.za

Concept 5 FrontConcept 5 backConcept 1 FrontConcept 1 backConcept 2 frontConcept 2 backConcept 4 frontConcept 4 back

Project Scope Overview

Client: AutoFitClothing.co.za for a Fishing Shop
Location: Gauteng, South Africa
Design and showcase a “busy” t-shirt featuring a photorealistic 3D bass and sponsor logos, while adhering to specific requirements for showcasing sponsors and focusing on bass fishing. The challenge involved blending 3D and photorealistic elements with vector graphics in a cohesive, visually striking way.

Design Process:

1: T-Shirt Design Process

  • Client Consultation

    • Objective: Understand the client’s vision and address prior design dissatisfaction.
    • Gathering Requirements: I met with AutoFitClothing to review client feedback, determine layout preferences (e.g., sponsor logo placements), and establish that the shirt should feature bass fishing in particular.
    • Printing Template: Confirmed the printing company’s format to align the design with their specifications.
Template provided by printing company
  • Asset Collection and Preparation

    • Logos: Gathered sponsor logos, recreating several in high resolution via vector tracing for clarity in printing.
    • Image Research: Sourced a free, high-quality image of a bass for use in a photorealistic focal point, which I edited and vectorized in Illustrator.
    • Fishing Research: Researched bass fishing visuals, from specific bait types (like soft plastic creature bait) to colors (e.g., a vibrant “chartreuse” for bait that attracts bass).
  • Conceptualization and Visual Styling

    • Setting Visual Style: Avoided deep-sea elements (e.g., waves, reefs) to emphasize bass fishing.
    • Base Template: Created a vectorized bass image, adding bait on a line as though the bass were leaping to catch it, which added dynamic motion to the design.
Main chosen design
  • Design Concepts

    • Concept 1: Created a camouflage pattern with bass vectors in shades of green, making a “bass camo” that wrapped around the entire shirt. This was a top favorite.
Concept 1 Front
    • Concept 2: Used the camo pattern but changed the color to red, highlighting sponsor logos with a “background cover” for emphasis.
Concept 2 front
    • Concept 3 & 4: Variations on the previous design with alternate color schemes
    • Concept 5: A blue, water-themed look featuring subtle fish scales and water effects, which turned out to be the client’s favorite
Concept 5 Front
  • Final Preparation for Review

    • Export: Saved designs in high-resolution PDF and PNG formats, preserving quality for print and presentation.

2: T-Shirt Showcase Process

  • 3D Simulation in Marvelous Designer

    • Initial Setup: Imported shirt designs into Marvelous Designer to simulate fabric on a 3D character.
    • Simulation: Animated a 3D model walking in 120 frames (approximately four steps) for a realistic, loopable showcase.
    • UV Template Matching: Adjusted UVs in Marvelous Designer to align with the printing company’s template, ensuring design accuracy
marvelous-designer designing
  • Rendering and Presentation

    • V-Ray Vantage: Rendered all concepts in V-Ray Vantage, which offered high-quality, quick outputs suitable for client review.
    • Final Adjustments: Added an HDRI background and a gentle x-axis rotation for a realistic, loopable showcase.
    • Social Media Formatting: Exported renders in social media-friendly formats, making it easy for AutoFitClothing to share on platforms.
Main scene set-up
  • Render Setup and Animation Optimization

    • 3ds Max Import: Brought the simulated mesh into 3ds Max for final setup, adjusting lighting and scene for optimal visual quality.
    • Texture Application: Mapped the design to match Marvelous Designer’s UV output, applying textures that matched the finalized shirt concepts.
    • Loopable Animation Creation: Smoothed out the animation from frame 60 to 120, merging keyframes to ensure a seamless loop, using frame blending techniques.
Main scene set-up 2
  • Outcome: Both AutoFitClothing and the client were thrilled with the realistic, engaging design showcase, which balanced photorealistic elements and vector art in a dynamic, market-ready t-shirt design that met all expectations.

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