Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
for @lingua.foundation
Lingua Foundation: Educational Brand Identity Design
Client: Lingua-foundation
Location: Utah, USA
Location: Utah, USA
I designed a versatile logo for Lingua Foundation that combines Asian aesthetic influences with educational symbolism, featuring a cleverly integrated elephant design within cursive letterforms.
Discovery Phase
Client Consultation
Key questions explored:
- Target demographic analysis
- Business expansion plans
- Service scalability
- Brand personality
- Cultural considerations
- Application requirements
- Competition analysis
- Brand values and mission
- Color preferences
- Design style preferences
Key Requirements
- Essential Elements:
- Elephant incorporation
- Simple, versatile design
- Asian-inspired styling
- Educational feel
- Cross-cultural appeal
- Application Contexts:
- Website usage
- Social media
- Print materials
- Marketing collateral
- Digital platforms
The Design Process:
Phase 1: Initial Concepts
- Created multiple preliminary sketches
- Explored various elephant interpretations
- Tested different typography styles
- Experimented with compositions
- Selected top 4 concepts
Phase 2: Concept Refinement
- Developed additional variations from chosen concept
- Explored typography integration
- Refined elephant symbolism
- Tested cultural appropriateness
- Enhanced educational elements
Phase 3: Final Development
Key design elements:
- Integration of 'L' (Lingua) and 'F' (Foundation)
- Cursive script mimicking Asian calligraphy
- Elephant silhouette within letter 'F'
- Balanced stroke weights
- Simplified forms for versatility
Technical Considerations
- Scalability across sizes
- Legibility in various contexts
- Color versatility
- Print and digital compatibility
- Minimum size requirements
Design Solution
Created a logo that:
- Combines cursive Western typography with Asian aesthetic
- Integrates an elephant symbol naturally within letterforms
- Maintains simplicity while conveying multiple meanings
- Functions effectively across all platforms
- Appeals to target demographic
Client Impact
- Strong positive client reception
- Successful cultural integration
- Versatile brand application
- Clear educational symbolism
- Memorable unique design
This project demonstrates my ability to create strategic brand identities that combine multiple cultural and symbolic elements while maintaining simplicity and versatility.