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Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

for @IBM

for @IBM

for @IBM

for @IBM

for @IBM

for @IBM

for @IBM

for @IBM

IBM Construction & Electrical: Industrial Brand Identity Development

Client: IBM
Location: South Africa
Created a dual-purpose brand identity for IBM Construction & Electrical that communicates both construction and electrical services while incorporating the company initials through innovative design.

Brand Applications

T-Shirt Design

  1. Technical Specifications:
    • White shirt base
    • Small chest logo placement
    • Clear print guidelines
    • Size variations
    • Quality requirements
  2. Production Requirements:
    • Screen printing specifications
    • Color separation
    • Fabric considerations
    • Size range
    • Placement guides

Technical Implementation

  • Software Utilization

    1. Adobe Illustrator:
      • Vector logo development
      • Color specifications
      • Print preparation
      • Size variations
      • Style guidelines
    2. Mockup Development:
      • T-shirt visualization
      • Business card presentation
      • Material considerations
      • Lighting effects
      • Environmental context

    Deliverables

    1. Logo Package:
      • Vector formats
      • Color variations
      • Size specifications
      • Usage guidelines
      • Print requirements
    2. Brand Applications:
      • T-shirt artwork
      • Business card designs
      • Print specifications
      • Production guides
      • Application examples

    Style Guide

    1. Color Specifications:
      • Black: #000000
      • Red: #FF0000
      • White: #FFFFFF
      • Color ratios
      • Usage rules
    2. Typography:
      • Corporate font selection
      • Size hierarchy
      • Spacing guidelines
      • Application rules
      • Format specifications

    This project successfully combines corporate branding with industrial symbolism, creating a versatile identity system that effectively communicates both construction and electrical services while maintaining professional credibility.

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