Original Concept

• Circular emblem design
• Text-based border layout
• "Discover the world of archery" tagline
• Basic arrow and target motif

Design Exploration

Created multiple refined concepts:

1. Minimalist Target Design
   • Split circle motif
   • Gold and silver color scheme
   • Clean, modern typography
   • Professional horizontal layout
2. Grunge-Style Concept
   • Hand-drawn arrow aesthetic
   • Textured circular elements
   • Dynamic composition
   • Raw, authentic feel
3. Abstract Archer Symbol
   • Stylized human figure
   • Integrated arrow element
   • Turquoise and red accents
   • Textured ring design

Chosen Concept (Hand-drawn Style)

• Distressed arrow through circular target
• Organic, authentic aesthetic
• Perfect blend of professional and approachable
• Dynamic movement in design

Typography

• Clean serif font for main text
• Elegant spacing
• Balanced hierarchy
• Professional presentation

Color Palette

• Primary: Gold/Black version
  • Gold for premium feel
  • Black for sophistication
  • Grey accents for depth
• Alternative: Color version
  • Turquoise outer ring
  • Red inner ring
  • White figure/arrow
  • Silver accents

Technical Implementation

• Vector-based artwork
• Scalable design
• Multiple color variations
• Format versatility

Design Strategy

1. Brand Positioning:
   • Professional yet accessible
   • Adventure-focused
   • Educational emphasis
   • Global perspective
2. Visual Elements:
   • Circular containment
   • Dynamic arrow movement
   • Balanced composition
   • Textural details

Deliverables

• Multiple concept options
• Vector source files
• Color variations
• Style guide
• Application examples

Usage Specifications

• Primary logo lockup
• Secondary variations
• Minimum size requirements
• Color specifications
• Clear space guidelines

Project Impact

• Enhanced brand presence
• Maintained brand recognition
• Improved versatility
• Professional elevation
• Strong visual identity

This project demonstrates my ability to evolve existing brand elements while creating multiple sophisticated options that serve different brand applications. The final design successfully bridges traditional archery symbolism with modern design sensibilities.