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Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

for @drafting-corp

for @drafting-corp

for @drafting-corp

for @drafting-corp

for @drafting-corp

for @drafting-corp

for @drafting-corp

for @drafting-corp

Drafting Corp: Comprehensive Industrial Brand Identity Development

Client: Drafting-Corp
Location: South Africa
Developed and implemented a comprehensive brand identity system for Drafting Corp, a specialized industrial drafting service focusing on energy and oil facility documentation. The project encompassed logo design, premium business cards, email signature system, and complete implementation support including mockups and training.

Business Card Development

Visual Strategy

  1. Front Design Elements:
    • Industrial cityscape illustration
    • Gradient background
    • Corporate information
    • Red accent borders
    • Logo prominence
  2. Back Design Features:
    • Red ribbon contact system
    • Custom QR code integration
    • Icon-based details
    • Diagonal composition
    • Professional hierarchy

Production Implementation

  1. Spot UV Enhancement:
    • Enhanced logo visibility
    • Factory silhouette highlight
    • Strategic gloss placement
    • Premium finish effect
    • Tactile element addition
  2. Mockup Visualization:
    • Multiple card arrangements
    • Spot UV reflection simulation
    • Stacking compositions
    • Front/back presentations
    • Detail close-ups

Email Signature System

  • Design Development

    1. Visual Components:
      • Logo integration
      • Industrial background
      • Contact ribbon system
      • Professional layout
      • Red accent elements
    2. Implementation Support:
      • HTML compatibility
      • Image optimization
      • Universal font support
      • Cross-platform testing
      • Responsive design

    Client Training

    1. Setup Assistance:
      • Personal email configuration
      • Company-wide rollout
      • Employee training documentation
      • Technical support resources
      • Best practice guidelines
    2. Documentation:
      • Installation procedures
      • Usage guidelines
      • Troubleshooting guide
      • Maintenance instructions
      • Update protocols

Technical Implementation

  • Software Utilization

    1. Design Development:
      • Adobe Illustrator for vector work
      • Adobe Photoshop for image refinement
      • 3D software for mockups
      • Email client testing
      • Format optimization
    2. Production Coordination:
      • Print specification development
      • Color matching
      • Paper selection
      • Quality control
      • Finish testing

    Color Strategy

    • Primary Red: Industrial strength/energy
    • Solid Black: Professional foundation
    • White: Clarity and precision
    • Strategic grey tones
    • High-contrast implementation

    Production Collaboration

    1. Print Coordination:
      • Spot UV placement
      • Color matching
      • Paper selection
      • Quality control
      • Finish testing
    2. Technical Specifications:
      • Print-ready files
      • Color profiles
      • Bleed settings
      • Resolution requirements
      • Format preparation

    Comprehensive Deliverables

    1. Logo Package:
      • Vector formats
      • Color variations
      • Usage guidelines
      • Size specifications
      • 3D mockups
    2. Business Cards:
      • Print-ready artwork
      • Spot UV layers
      • Production specs
      • Digital versions
      • Physical mockups
    3. Email Signature:
      • HTML format
      • Image assets
      • Installation guide
      • Template system
      • Example implementations
    4. Support Documentation:
      • Brand guidelines
      • Implementation guides
      • Training materials
      • Technical specifications
      • Maintenance procedures

    Project Impact

    • Professional industry positioning
    • Premium brand presentation
    • Technical capability communication
    • Consistent brand application
    • Strong market presence
    • Comprehensive staff training
    • Successful implementation

    This comprehensive project demonstrates the successful development and implementation of a complete brand identity system, from initial concept through final execution and team training, creating a cohesive and professional industrial brand presence.

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