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Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Brand Identity

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

for @brenkmanandcompany

Brenkman & Company: Comprehensive Brand Identity Development

Client: Brenkmanandcompany
Location: Utah, USA
Created a complete brand identity system for Brenkman & Company, integrating drone technology themes across multiple touchpoints while maintaining professional sophistication.

Business Card Development

Concept Evolution

  1. First Version:
    • Split diagonal design
    • Wireframe to photo transition
    • Grey overlay with logo
    • Icon-based contact details
  2. Second Version:
    • Full-width visualization
    • Tabbed logo placement
    • Ribbon information style
    • Grid background elements
  3. Third Version:
    • Minimalist approach
    • Diagonal blue divider
    • Aligned information
    • Clean white space
  4. Fourth Version:
    • Orange color introduction
    • "Technology that Empowers" tagline
    • Drone icon integration
    • Strong contrast
  5. Fifth Version:
    • QR code integration
    • Wave design elements
    • Modern tech approach
    • Dual-tone design
  6. Final Chosen Design:
    • Perfect balance of elements
    • Professional information hierarchy
    • Technical visualization
    • Strategic color use

Infographic System Development

  • Visual Strategy

    1. Information Architecture:
      • Four-step process flow
      • Numbered circular markers
      • Connected arrow system
      • Benefit icons section
    2. Content Organization:
      • Problem identification
      • Solution proposition
      • Technical capabilities
      • Partnership commitment
    3. 3D Visualization Variations:
      • Black & Blue Version:
        • Dark body construction
        • Blue propeller accents
        • Technical detailing
        • Professional finish
      • White & Orange Version:
        • Clean white body
        • Orange accents
        • Camera mount detail
        • Shadow implementation
      • Orange Body Version:
        • Full orange construction
        • Grey propellers
        • Professional lighting
        • Dark background

Technical Implementation

  • Adobe Illustrator Usage

    1. Vector Elements:
      • Logo construction
      • Icon development
      • Information flow
      • Typography setting
      • Color systems
    2. Layout Development:
      • Business card composition
      • Infographic structure
      • Pattern creation
      • Grid systems

    Adobe Photoshop Implementation

    1. Image Refinement:
      • Color correction
      • Texture development
      • Shadow enhancement
      • Light adjustment
      • Visual effects
    2. Photo Integration:
      • Background treatments
      • Image compositing
      • Render refinement
      • Resolution optimization

Brand Guidelines

  • Color System

    • Primary Blue: Corporate strength
    • Secondary Grey: Professional foundation
    • Accent Orange: Technical innovation
    • Supporting White: Clean space
    • Background tones: Depth and sophistication

    Typography Hierarchy

    1. Primary Font:
      • Corporate communications
      • Main headlines
      • Logo implementation
    2. Secondary Font:
      • Support information
      • Body text
      • Contact details

    Project Deliverables

    1. Logo Package:
      • Vector source files
      • Color variations
      • Size specifications
      • Usage guidelines
    2. Business Card Suite:
      • Print-ready files
      • Digital versions
      • Production specs
      • Color profiles
    3. Infographic Assets:
      • High-resolution artwork
      • Web-optimized versions
      • Source files
      • Usage documentation

    Technical Specifications

    • Print Requirements:
      • CMYK color space
      • 300dpi resolution
      • Bleed specifications
      • Font outlines
    • Digital Requirements:
      • RGB color space
      • Web-safe formats
      • Responsive scaling
      • File optimization

    Project Impact

    • Cohesive brand system
    • Professional market positioning
    • Clear technical communication
    • Versatile application suite
    • Strong visual identity

    This comprehensive project demonstrates the successful integration of technical expertise with professional brand design, creating a cohesive identity system that effectively communicates the client's technological capabilities and business professionalism.

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