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Corporate Design

Corporate Design

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for @ATLAS

for @ATLAS

for @ATLAS

for @ATLAS

for @ATLAS

for @ATLAS

for @ATLAS

for @ATLAS

Atlas Hydroelectrics: Brand Identity Package Development

Client: ATLAS Hydroelectrics
Location: South Africa
I created a comprehensive brand identity package for Atlas Hydrodynamics, featuring a dynamic logo that represents fluid motion, accompanied by business cards with premium finishing and email signatures.

Business Card Development

Premium Finishing

  • Implemented Spot UV effect:
    • A premium printing technique
    • Creates glossy, raised elements
    • Highlights specific design areas
    • Adds tactile dimension
    • Enhances visual appeal

Production Process

  1. Print Vendor Selection:
    • Researched multiple vendors
    • Compared quality samples
    • Evaluated pricing options
    • Considered location convenience
    • Aligned with client budget
  2. Quality Control:
    • Test print production
    • Spot UV placement verification
    • Color accuracy check
    • Material quality assessment

Design Elements

  • Custom factory silhouette
  • Industry-specific imagery
  • Strategic Spot UV placement
  • Professional layout
  • Contact information hierarchy

Email Signature Implementation

Visual Elements

  1. Symbol Design:
    • Turbine/vortex-inspired circular motif
    • Dynamic curved segments suggesting fluid movement
    • Balanced symmetrical composition
    • Smooth flowing lines representing liquid dynamics
    • Turquoise accents adding depth and movement
  2. Typography:
    • Strong, angular "ATLAS" wordmark
    • Modern sans-serif for "HYDRODYNAMICS"
    • Professional italic subtext "Fluid in motion"
    • Gradient application in main text
    • Strategic spacing and hierarchy

Color Palette

  • Primary Colors:
    • Deep teal/navy (#00454E)
    • Bright turquoise (#20D5BB)
    • Cool grey (#7A8589)
  • Gradient Implementation:
    • Smooth transitions between shades
    • Strategic color placement
    • Dynamic visual movement

This project demonstrates my ability to create comprehensive brand identity packages while managing technical production requirements and maintaining consistent quality across multiple applications.

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