Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
Logo Design
for @ananzi
for @ananzi
for @ananzi
for @ananzi
for @ananzi
for @ananzi
for @ananzi
for @ananzi
Ananzi Shop82: Cowboy-Themed Logo Evolution
Client: Ananzi
Location: Krugersdorp, Gauteng, South Africa
Location: Krugersdorp, Gauteng, South Africa
I was tasked with redesigning Ananzi's existing star logo for Shop82 in Krugersdorp, Gauteng, replacing the fist element with a cowboy character while maintaining brand consistency.
Discovery Phase
Initial Research
- Analyzed existing star logo
- Gathered cowboy references
- Maintained brand colors:
- Primary: Red
- Secondary: Black
Concept Development
Concept 1: Bearded Character
- Created initial concept featuring:
- Detailed facial hair
- No hat
- Monocle on right eye
- Client feedback:
- Approved beard concept
- Requested removal of monocle
Design Evolution
- First Hat Attempt
- I'll be honest - my first attempt at the hat design wasn't my best work
- Used this as a learning opportunity
- Gathered feedback
- Identified areas for improvement
- Hat Redesign
- Complete redesign of hat element
- Enhanced proportions
- Improved integration with character
- Achieved better overall balance
Final Design
Successfully integrated:
- Refined cowboy character
- Well-proportioned hat
- Distinctive beard
- Original star element
- Brand colors (red and black)
Project Outcome
- Exceptional client satisfaction
- Maintained brand recognition
- Successfully updated design
- Professional execution
- Strong visual impact
This project demonstrates my ability to evolve existing brands while maintaining their essence, and shows my commitment to design iteration until achieving the perfect result.